Our Story

Like a lot of people, I started with a scrap of paper.


Just a quick list of my subscriptions: gym, Netflix, phone bill. The usual suspects.

Then it became a note on my phone, which felt slightly more organised.


A few later, not long after starting my business, came the messy Google Sheet; colour-coded chaos that gave me the illusion of control, but never the reality.

Then the outgoings got serious.


Scaling a business, juggling SaaS tools, marketing software, domain renewals, and personal bills…


Suddenly I was manually setting calendar alerts just to survive the subscription storm.

But even that system broke.

Because I got busy. I got distracted.
The alerts were buried in a sea of other notifications. The charges kept rolling in:

£800 to Adobe CC for another year I didn't need. (shout out DaVinci, rare one-purchase editing software)

£100 to Canva that I did not use.

£60 to Netflix months after I'd stopped watching.

I was bleeding hundreds every year without even realising it.

That’s when it hit me: there’s no real system for this.


There are budgeting apps that want your bank login and "bill managers" that just add to the noise.

I didn’t want a third party scraping my bank account.


I just needed a clear signal I wouldn't miss.


Something that gets your attention when it matters, and stays silent when it doesn’t.

I’m generally anti-notifications, but if it affects my money? I believe I have a right to know.

So I built SubHound, a privacy-first utility for people who want clarity, not clutter.

It’s not just about cancelling Netflix. It’s about bringing calm and control to all your outgoings, personal and business alike. Because with everything becoming a subscription, we need a better system.

Something human. Something smart. Something that respects your privacy.

SubHound is your financial guardian. The one tool that gets your attention before your wallet gets bitten, so you can always make the right call.

Ready to build your own system for clarity?

Start your 30-day free trial