Our Story

What's your system for tracking recurring payments?

A note on your phone? A chaotic spreadsheet?

We all have one.

It's usually self-taught, patched together and eventually, it breaks.

Mine was no different.

It started on a scrap of paper: gym, phone bill, rent.

That scrap of paper became a note on my iPhone, and years laters, it evolved into a Google Sheet, a colour-coded mess that I made me feel in control, but really I wasn't.

And as my creative business grew, so did the subscriptions.

Suddenly I was juggling SaaS tools, editing software plugins, domain renewals, and insurance on top of all the other recurring bills.

My process was to review the Google sheet and set calendar alerts when required to keep on top of it all.

But even that system broke.

I got busy and distracted. The alerts were buried in a sea of other notifications, and the charges kept rolling in:

• £800 to Adobe CC for another year I did not need.
  (Shout out DaVinci Resolve, we all need more one-purchase software!)
• £100 to a Canva Pro account I wasn’t using.
• £60 to Netflix for months after I'd stopped watching.

I was bleeding hundreds to thousands of pounds every year without even realising it. That’s when it hit me: the processes that exist aren't built for this. There are budgeting apps that want your bank login, or "reminder apps" that just add to the noise.

I didn’t want a third party scraping my bank account. I just needed a clear, powerful signal I wouldn't miss. Something that gets your attention when it matters and stays silent when it doesn’t.

I'm generally anti-notifications, but if it's about my money? That's different.

I realised I had a right to know, so I can act in time. And so do you.

So I built SubHound.