Our Story
What's your system for tracking recurring payments?
A note on your phone? A chaotic spreadsheet?
We all have one.
It's usually self-taught, patched together, and eventually, it breaks.
Mine was no different.
It started on a scrap of paper. The usual suspects: gym, phone bill, rent.
That scrap of paper became a note on my iPhone, and years laters, that note became a messy Google Sheet, a colour-coded chaos that I thought would promise control but delivered none.
And just as that system began to crack, my creative business grew, unleashing the subscription storm.
Suddenly I was juggling many SaaS tools, editing software plugins, domain renewals, and insurance on top of personal bills. I was manually setting weekly calendar alerts to keep on top of it all.
But even that system broke.
I got busy. I got distracted. The alerts were buried in a sea of notifications, and the charges kept rolling in:
- £800 to Adobe CC for another year.
(Shout out DaVinci Resolve, we all need more one-purchase software!) - £100 to a Canva Pro account I wasn’t using.
- £60 to Netflix for months after I'd stopped watching.
I was bleeding hundreds of pounds every year without even realising it. That’s when it hit me: the processes that exist aren't built for this. There are budgeting apps that want your bank login and "reminder apps" that just add to the noise.
I didn’t want a third party scraping my bank account. I just needed a clear signal I wouldn't miss. Something that gets your attention when it matters and stays silent when it doesn’t.
I'm generally anti-notifications, but if it affects my money?
I believe I have a right to know.
So I built SubHound.
A simple, privacy-first utility for people who want clarity & control, not clutter.
This isn't just about cancelling Netflix. It’s about bringing calm and control to all your recurring costs, because in a world where everything is becoming a subscription, you need a system that works for you.
SubHound is your financial guardian. It barks before your wallet gets bitten, so you can always make the right call.