Privacy Policy
Effective Date: 17th June 2025
1. Introduction
Welcome to SubHound ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use and share it, and what rights you have in relation to it.
This policy applies to all information collected through our website (https://www.subhound.com) and any related services (we refer to them collectively in this policy as the "Services").
By using our Services, you agree to the collection and use of information in accordance with this policy.
2. What Information Do We Collect?
We collect personal information that you voluntarily provide to us and information that is automatically collected when you use our Services.
a) Information You Provide to Us
Account Information: When you register for an account, we collect your email address and any other information required for setup.
Payment Information: When you purchase a subscription, you provide payment information directly to our payment processor, Stripe. Stripe is our Merchant of Record. We do not store your full credit card number or financial details on our servers.
Communications: If you contact us for support or other inquiries, we will collect your name, email address, and the content of your message.
b) Information We Collect Automatically
Log and Usage Data: When you access our Services, our servers automatically record information that your browser sends. This data may include your Internet Protocol (IP) address, browser type and settings, device information, the date and time of your request, and how you interact with our website.
Cookies and Similar Technologies: We use cookies to operate and provide our Services. For example, we use them to keep you securely logged in. See Section 7, "Cookies and Tracking Technologies," for more details.
3. How Do We Use Your Information?
We use your information for legitimate business purposes, including:
To Provide and Maintain our Services: To create and manage your account, process your subscriptions, and deliver the core functionality of SubHound.
To Process Transactions: To facilitate payments securely through our payment processor, Stripe.
To Manage Your Account: To identify you as a user, authenticate your access, and ensure the security of your account.
To Improve Our Services: To monitor for errors, analyse performance, and understand usage trends to enhance the user experience.
To Communicate With You: To send essential service-related communications, such as account verification, subscription confirmations, technical notices, and security alerts via our transactional email provider.
For Security and Fraud Prevention: To protect our Services, our users, and the public from malicious, fraudulent, or illegal activity.
4. How and Why We Share Your Information
We do not sell your personal information. To provide and operate our Services, we must share information with trusted third-party service providers ("subprocessors"). These subprocessors are contractually bound to protect your data and are only permitted to use it for the specific services they provide to us.
Here is a list of our key subprocessors and why we use them:
Hosting and Infrastructure:
Vercel: Our website is hosted on Vercel. Vercel processes your data to deliver our site content to you.
Privacy Policy: https://vercel.com/legal/privacy-policy
Database and Backend Platform:
Supabase: We use Supabase for our database and user authentication. Your account information is securely stored and managed within their platform.
Privacy Policy: https://supabase.com/privacy
Payment Processing:
Stripe: We use Stripe to securely process payments and manage subscriptions. Your payment details are sent directly to Stripe.
Privacy Policy: https://stripe.com/privacy
Email and Communications:
Mailgun: We use Mailgun to send essential transactional emails, such as account verification, password resets, and payment receipts.
Privacy Policy: https://www.mailgun.com/legal/privacy-policy/
Loops: We use Loops to send product updates, newsletters, and automated email sequences (like onboarding guides).
Privacy Policy: https://loops.so/privacy
Twilio: We use the Twilio communications platform to send notifications and other messages related to the Service.
Privacy Policy: https://www.twilio.com/legal/privacy
Website Analytics:
Plausible Analytics: We use Plausible to understand website traffic in a privacy-friendly way. Plausible does not use cookies and does not collect identifiable personal data.
Data Policy: https://plausible.io/data-policy
Legal Compliance:
We may also disclose your information where legally required to do so in order to comply with applicable law, a governmental request, court order, or legal process.
5. Data Security and Retention
We implement appropriate technical and organisational security measures to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as for tax or accounting purposes).
6. International Data Transfers
Your information may be transferred to — and maintained on — computers located outside of your state, province, or country where the data protection laws may differ. Our service providers are primarily located in the United States. We rely on legally-provided mechanisms, such as Standard Contractual Clauses, to ensure that your data is protected when transferred.
7. Cookies and Tracking Technologies
Cookies are small data files placed on your device. We use them for essential functions.
Strictly Necessary Cookies: These are required for the operation of our Service, such as keeping you logged in.
Analytics: Our analytics provider, Plausible, does not use cookies.
Your Choices: Most web browsers allow you to control cookies through their settings preferences. However, if you disable cookies, some features of our Service may not function properly.
Important Note for Users in the EU/UK: Regulations like GDPR require us to obtain your consent before placing any non-essential cookies. While we strive to use minimal and privacy-respecting tools, we are working to implement a robust consent management tool to provide you with granular control.
8. Your Data Protection Rights (GDPR & CCPA)
Depending on your location, you may have the following rights regarding your personal information:
The right to access: You have the right to request copies of your personal information.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
The right to erasure ("right to be forgotten"): You have the right to request that we erase your personal information, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
To exercise any of these rights, please contact us at hello@subhound.com. We will respond to your request in accordance with applicable data protection laws.
9. Children's Privacy
Our Services are not intended for use by children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children under this age.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time. The updated version will be indicated by a revised "Effective Date" at the top of this policy. We encourage you to review this policy frequently to stay informed.
11. Contact Us
If you have questions or comments about this policy, you may email us at hello@subhound.com
Mail: 77 Avery Hill Road, London, SE9 2BJ, UK.
Thank you for trusting SubHound to help you stay in control of your recurring spend.